Sustainable fabric choice is one of the most impactful ways to reduce harm to the environment. For instance, 20% of industrial water pollution comes from textile treatments and dyes, which use over 800 chemicals that factory workers breathe in. These toxic chemicals pollute our water and soil and are absorbed by our largest organ – our skin – when we wear them, presenting a real danger to our health.

All of our factories have scored in the top percentile regarding workers' involvement and protection, rights of freedom, occupational health and safety, protection of the environment, fair wages, and ethical business behaviour. We specifically vet our factories to ensure no child labour, bonded labour, or precarious employment is reported.

Our organic cotton is grown in Vietnam and our recycled fabrics are produced in China, where the materials were initially recycled and processed. Although China has a poor reputation for unethical labour, we are proud to support factories that are creating safe work environments and caring for their employees. The Foreign Trade Association (amfori) performs annual factory audits at our partner factories in China to ensure our ethical standards are met. China is also one of the most technically advanced countries in the world, offering us the latest technological advancements, which allowed us to produce clothes more efficiently and sustainably.

In 2021, we started Broken Planet Foundation. Instead of donating money to other foundations, we decided to create our own to ensure that the money and resources were going to the right places and being used in the most impactful way possible.

It is a long and tedious process to establish our own foundation, having to pass multiple checks and standards beforehand. We are currently in the final stages of the process and are pending approval.

So far, we have raised over £100,000 through Friends and Family raffles. People can enter raffles on our website for £3 each during our drops to win only 15 exclusive Friends and Family hoodies.

We plan to do 1-2 missions every year to help vulnerable communities worldwide. Our Foundation team is working hard to find these areas in need and the most impactful solutions for each. We do not want to simply provide money and resources; we want to be a part of the entire process, go there, and help make the change happen. Every mission will be filmed and released as a mini-documentary so people can see where their money for our raffle tickets went.

Once our foundation is approved and officially established, we will announce our first mission, which will happen in early 2023.

We are constantly searching for more sustainable solutions within our business, such as finding new ways to incorporate recycled materials into our products. Below are some aspects of our business that could be improved upon and done more sustainably.

Travelling, especially long flights.

We are well aware of the environmental impact of travelling by plane; however, often, there is no other alternative (i.e., trains). Photoshoots in different countries are a crucial part of our brand, as it allows us to connect with our audience worldwide.

Shipping.

The shipping industry has many flaws, and we ship to customers globally. For deliveries in the UK, we use emission-free deliveries, but there is still room for improvement.

Returns.

Even though we do not get many returns, we still try to minimise returns as much as possible. Most of our returns are due to an incomplete or wrong address, so we are working on a better system to help avoid this.

Recycle or donate your unwanted clothes.

Instead of throwing old clothes away, donate them to your nearest community outreach organisation or thrift store, which typically has recycling options too.

Buy consciously.

Choose quality products you really love and will cherish for a long time.

Choose brands that invest into sustainability.

Your clothes are an investment. By purchasing sustainable clothing, you are sending a message for more environmentally friendly options.